MediaVest | In The News

Nat Fuchs Joins Starcom MediaVest Group as Senior Vice President, Group Director, Talent and Human Resources

August 10, 2010
Brings 34+ years of global HR experience and leadership

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Stan Fields Joins MediaVest as Executive Vice President, Managing Director

July 27, 2010
Brings 25+ years of experience, vision and leadership

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Eileen Kiernan Joins MediaVest as Senior Vice President, Group Client Director

June 30, 2010
Brings 18+ years of delivering innovation and consumer experiences

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Kraft Foods Philadelphia Cream Cheese & MediaVest Take over Page Numbers in Bon Appétit

May 17, 2010
First-ever pagination ad placement in major, national magazine

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Pam Zucker Elevated to President, Marketplace Ignition and Innovation, MediaVest USA

April 26, 2010

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MediaVest’s Andrea Cancro promoted to Executive Vice President; Chris Actis and Brad Liebow promoted to Senior Vice President

March 31, 2010

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MediaVest-TRA Studies Reveal Targeting Brand Purchaser Segments Results in ROI Lifts

February 11, 2010
Identifies Higher-Yielding Segments That Typically Incur No Increased Ad Cost

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Pathikrit SenGupta Joins MediaVest as Senior Vice President, Analytics Director

February 03, 2010
Brings 15+ years of advanced analytics experience to Data & Analytics capability

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Steven Wolfe Pereira Joins MediaVest USA as SVP, Managing Director, Forty-Two Degrees at MediaVest

February 01, 2010
MV42, the multicultural-focused unit within MediaVest USA based in New York City, is the second ranked multicultural agency in the U.S.

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MediaVest and Digitas Form Kraft Foods One Team to Service Global AOR

January 06, 2010
Susan Canavari of Digitas Appointed to Lead the Combined Team

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MediaVest and Hulu Unveil Industry’s First Large-Scale Deal Based on Demographic Targeting Mixes

October 05, 2009
Multi-Client Deal Moves Millions of Broadcast Dollars into the Digital Space

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E! and MediaVest Tap Clear Channel Outdoor’s Digital Billboard Network to Deliver Daily Entertainment Headlines

September 02, 2009
Changeable electronic displays will feature a live ticker from E! News in Nine of the top 20 markets

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ESPN Introduces Football Friday Sponsored by Wendy’s

September 01, 2009
Wendy’s, MediaVest and ESPN partner to kick off pre-weekend Football Fix

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MediaVest USA Wins Two Cannes Media Lions

June 26, 2009
Walmart Sustainability Takes Gold for Retail and E-Commerce, Kraft Warm Up with Stove Top Awarded Bronze for Best Use of Outdoor

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MediaVest Senior Vice President and Vice President Appointments

June 22, 2009

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Amanda Richman Elevated to Executive Vice President, Managing Director at MediaVest USA

June 11, 2009

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Executive Elevations at MediaVest

June 05, 2009
Brian Terkelsen and Greg Warren Promoted to President

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Donna Speciale Takes On Expanded Agency Role

June 03, 2009
Adds Executive Leadership of MediaVest LA and Human Resources Initiatives

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Kerry Henderson Named Senior Vice President at MediaVest

May 07, 2009

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SMG Named “Media Agency Network of the Year” at the 2009 Valencia Festival of Media Awards

April 23, 2009
Global network wins six awards and 19 shortlist honors

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Brent Poer Joins MediaVest as SVP, Managing Director of MediaVest Los Angeles

April 17, 2009

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Stephanie Eller Joins MediaVest USA as Senior Vice President, Director of Business Development and Marketing

April 14, 2009

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MediaVest USA and Droga5 Lead Advertising Industry’s Efforts to Raise $1 Million for UNICEF’s Tap Project

March 23, 2009
117 Industry Partners Join Forces, Securing Millions of Dollars of Pro Bono Media

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Malcolm Russell Joins MediaVest as SVP, Consumer Context Planner

February 25, 2009
Brings holistic planning expertise to Kraft AOR

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MediaVest's Accordino Elected to SVP; Gipson, Griffin, Marino, Murphy, Ryan, Schwartz and Tafaro Elected to VP

February 25, 2009

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Amy Ballis joins MediaVest USA as SVP, Connections Director

January 20, 2009
Brings 15+ years of international experience to her lead planning role for Kraft Beverages

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Joe Warren Joins MediaVest as SVP, Group Client Director

November 10, 2008
Former EVP, Universal McCann to oversee Kraft AOR

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Robin Seidner D'Elia joins MediaVest as SVP, Group Director, connectivetissue

October 13, 2008
Former SVP, New Line Cinema to join agency's branded entertainment group

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MediaVest Forms Next Generation Leadership Team

September 02, 2008
Impact Circle leverages cross level cross discipline perspectives

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MediaVest’s Burke, Casimir, Chatham, Goldberg, Kern, Multer, O’Sullivan, Riley, and Voisin named Vice President

August 21, 2008

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MediaVest's Yaakov Kimelfeld and Jennifer Stebner Elevated to Senior Vice President

August 21, 2008

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Timothy Castree Joines MediaVest as EVP Managing Director

June 11, 2008
Former Leo Burnett Sydney CEO to Lead Mars and Wendys AORs

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MediaVest Named TD AMERITRADE’s Media Agency of Record

May 19, 2008
Assignment includes general market strategic planning and buying duties in the United States

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MediaVest's Julie Goldstein and Erin Harvey Elevated to VP

May 07, 2008

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MediaVest USA First Agency Employing TRA Solution to Marry Demo, Behavioral and Sales Data

April 24, 2008
Delivers Industry’s First Solution, Media TRAnalytics™, for Linking TV Ad Effectiveness to Sales

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Print Trumps Internet as Primary Source of Readership Trust

March 27, 2008
MediaVest Study also reveals that Print has Permanence, Yet Fails to Deliver Value Online

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MediaVest Is First Agency to Subscribe to Hybrid Research Linking Print and Online Usage Behavior

February 04, 2008
Net/MRI fused data resource measures relationship between traditional print outlets and 2,300 websites

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Tricia White joins MediaVest USA as SVP, Director, Human Resources

January 04, 2008
MediaVest continues to invest in Talent Management; expands Human Resource Capability

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MediaVest’s Erica Rosengart promoted to Senior Vice President; Melinda Cheng, Kristin Marquart, Anita McGorty, Doreen Szeto and Julian Zilberbrand promoted to Vice President

December 18, 2007

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Amanda Richman Elevates to Director of Digital Services at MediaVest USA

November 19, 2007

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MediaVest’s Terry Berlin, Virginia Carey, Ben Damiano, Angelo Lomonte and Atoosa Mazaheri promoted to Vice President

August 29, 2007

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MediaVest’s Norm Chait, Ian Maidman, Vincent Sauvagnargues and Caleb Windover promoted to Senior Vice President

August 27, 2007

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MediaVest SVP Kendra Hatcher Named One of Advertising Age’s 40 Under 40

July 16, 2007
Hatcher honored as one of the industry's young innovators

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MediaVest’s Lisa Donohue and Jim Kite Elevated to President

May 17, 2007
Donohue to Lead Planning, Kite Expands Scope to Include CCP Oversight

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MediaVest Elevates Kathleen Dundas to Vice President, Kelly Andrews, Andrew Hebden, Brian Cahill, and David Shiffman to Senior Vice President

May 16, 2007
Dundas, Andrews, Hebden, Cahill, and Shiffman will take a greater role in the agency

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Marston Allen, Marla Kaplowitz, and Pam Zucker elevated to Executive Vice Presidents of MediaVest USA

May 15, 2007
Allen, Kaplowitz, and Zucker will join the Executive Team that helps direct the agency

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Bill Tucker Named Chief Executive Officer of MediaVest USA

May 01, 2007
Tucker will oversee media planning, investment and activation for such leading brands as Kraft Foods, Masterfoods, Procter and Gamble and Wal-Mart and manage a workforce of more than 700 employees

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MediaVest Integrates Print and Out-of-Home into Agency's Core Investment and Activation Practice

November 08, 2006
Donna Speciale to oversee the newly expanded unit, representing multi-billion dollars in the US marketplace

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Comcast Entertainment Group Names MediaVest USA Media Planning and Buying Agency of Record

October 25, 2006
Assignment includes strategic planning and investment services across local and national broadcast, print, out-of-home and digital.

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Sasa Savic Joins Starcom MediaVest Group as EVP, Global Managing Director, P&G

June 19, 2006
Former Universal McCann Executive To Lead SMG/P&G Global Relationship

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PodShow and MediaVest Partner to Launch EarthLink’s “Make Advertising Better Challenge”

June 13, 2006
Audience Generated Advertising Campaign Enables a New Level of Interactivity between Brand and Consumer

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Greg Warren Joins MediaVest USA as EVP, Managing Director

March 31, 2006
Former Account Director and Design Consultant to Lead Creative Alliance Efforts and Shopper Marketing Discipline

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Eric Bader Joins MediaVest USA as SVP, Director of Digital Connections

March 30, 2006
Former OgilvyInteractive and CSTV Networks Executive To Lead MediaVest Digital Practice

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Starwood Hotels & Resorts Names MediaVest USA as New Media Planning and Buying Agency

January 19, 2006
MediaVest selected as the media planning and buying agency for off-line media that will represent Starwood Hotels and its brands including St. Regis®, The Luxury Collection®, Sheraton®, Westin® W® and Four Points® by Sheraton.

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Mattel Names MediaVest USA Media Planning Agency of Record

May 04, 2005
MediaVest USA selected as media planning agency of record for Mattel Brands

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Norm Chait Joins MediaVest USA as VP, Director of Out-of-Home Services

March 24, 2005
Norm Chait joins MediaVest as VP, Director of Out-of-Home Services to build and integrated MediaVest's Out-of-Home practice into client services units in New York and Los Angeles.

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Earthlink Consolidates Its U.S. Media Buying and Planning Assignment with MediaVest USA

March 15, 2005
MediaVest named media buying and planning agency of record for Earthlink's suite of access and communications products.

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Adweek chooses MediaVest USA as its Media Agency of the Year

February 28, 2005
Adweek chooses MediaVest USA as its Media Agency of the Year "for its ability to cement and expand its relationships with blue-chip clients, its renewed vigor in new business, and its success at reinvigorating itself."

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AdAge chooses Starcom MediaVest Group as US Media Agency of the Year

February 28, 2005
AdAge chooses Starcom MediaVest Group as US Media Agency of the Year citing its three years of double-digit growth, with no plans to stop.

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Peter Demas Joins MediaVest USA as VP, Director of Production

January 26, 2005
Peter Demas joins MediaVest as VP, Director of Production as MediaVest expands its Entertainment Marketing capabilities.

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MediaVest USA Moves to Protect Client Cable Investments and Builds the First Full-Scale, Automated Cable Transaction System

January 10, 2005
Pioneering system allows for automated cable inventory management; early stages yield promising results

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Heineken USA Names MediaVest Agency of Record for Dos Equis U.S. Media Planning and Buying Assignment

November 16, 2004
Heineken USA announced today that they have awarded the media planning and buying responsibilities for premiere brand, Dos Equis, to MediaVest USA after a competitive review.

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Marston Allen Joins MediaVest USA as Senior Vice President, Director of Business Development and Marketing

November 03, 2004
Marston Allen joins MediaVest USA as senior vp, Director of Business Development and Marketing, effective immediately as announced by Laura Desmond, CEO, MediaVest USA

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Karen Balik Joins MediaVest as Senior Vice President, US Media Director

August 26, 2004
Karen Balik joins MediaVest as senior vp, US Media Director dedicated to Kraft, as announced by Laura Desmond, CEO, MediaVest.

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Word to Presidential hopefuls: Celebrities on campaign trail reach young voters

August 25, 2004
A new study conducted by MediaVest shows that celebrity campaign supporters influence youth votes.

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MediaVest Aligns Management Team to Further Enhance Client Focus

April 27, 2004
Laura Desmond, CEO of MediaVest USA, today announces a major reorganization of the senior management team within MediaVest, N.Y. As part of this change, four people have been elevated to Managing Director.

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Robin Steinberg Joins MediaVest as Vice President, Director of Print Services to head newly formed Print Services unit

April 12, 2004
Robin Steinberg joins MediaVest as Vice President, Director of Print Services to lead and grow the newly formed print services unit based in New York. Steinberg is charged with developing strategically based, tailored print media programs for MediaVest clients and integrating this discipline within the AOR strategy and investment teams.

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Christine Merrifield-Wehrle Joins MediaVest USA as Senior Vice President, Group Director

March 18, 2004
Christine Merrifield-Wehrle joins MediaVest New York today as Senior VP, Group Director, overseeing the Paramount National Broadcast AOR as announced by Donna Speciale, President of Broadcast, MediaVest.

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Dan Donnelly Joins Starcom MediaVest Group as Senior VP, Director of Investments on Coca-Cola

January 15, 2004
Dan Donnelly, formerly Director of National Broadcast of the Busch Media Group/NY, joined Starcom MediaVest Group as Senior VP, Director of Investments dedicated to the Coca-Cola business. This is a new post created as a result of the Coca-Cola media consolidation with SMG announced in Q4, 2003.

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MediaVest announces Changes to the Broadcast Team

December 02, 2003
Donna Speciale, formerly executive vice president and director of national and local broadcast for Mediacom/Grey Global, will be joining MediaVest as President, US Broadcast, succeeding Mel Berning.

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Brian Terkelsen Joins MediaVest as Senior VP, Director of Entertainment Marketing

November 17, 2003
Terkelsen has 13 years of entertainment marketing experience working with MTV, ESPN and Discovery Channel.

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Kraft Foods North America Renews MediaVest Agreement

October 08, 2003
MediaVest continues as the company’s general market media agency of record, with SMG’s Tapestry unit being integrated to handle multicultural media.

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Tom Szczepanski Joins MediaVest USA as Senior VP, Managing Director of Los Angeles Operations

August 13, 2003
Szczepanski will have direct management responsibilities for the 20+ personnel LA office.

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Starcom MediaVest Group Fortifies Consumer Context Planning Function in Several Key Markets

August 04, 2003
Starcom MediaVest Group today announced that it is adding five new consumer context planners (CCPs) to its agency network.

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MediaVest USA to Consult Priceline.com with Media Planning

June 20, 2003
MediaVest selected to provide strategic, consulting services to Internet travel company priceline.com* (Nasdaq: PCLN).

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MediaVest and Halogen Response Capture Capital One Media Business

March, 2003
MediaVest USA and sister company Halogen Response Media have been named Capital One Financial Corporation’s media agency and direct response media agency, respectively.

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